What CSS does my Shopping campaign run on? A Google Merchant account can be linked to one CSS partner, whether or not Google CSS itself. In Google Ads it is possible to link multiple merchant accounts and therefore also multiple CSSs. By clicking on Google Ads > Shopping campaigns [1] > (campaign) [2] > Settings [3] and under 'Merchant and Comparison Shopping Service' [4] you can see which CSS is linked to the campaign. In this case, it is an external CSS, shopxyz.eu. Example of the Merchant and Comparison Shopping Service in Google Ads.
If no external CSS is linked, you will see 'Google Shopping as CSS. That's the default Google CSS. Curious about the change in the budgets of Facebook advertising? I'll show you what the budgets look like now and also tell you what the benefits are. How did it work before? To understand the change , it's important to first understand how job function email list Facebook advertising used to be. You set a budget for ad sets. An example: you have three advertisements for your jewelry web shop that fall within one ad set. The three ads are for a necklace, a bracelet, and your sale page. You then set a target group for each ad set, for example: women between the ages of 18 and 22 from Amsterdam who like the Facebook page. A campaign again consisted of multiple ad sets.
So it basically went like this: campaign > ad sets > ads. You set a budget for your ad sets, that is, for all ads within that set. Campaign budget optimization What do the budgets look like now? You now do not set the budgets per ad set, but at campaign level. You set one central campaign budget for all your advertising budgets. Facebook is kind enough to distribute the budget automatically and continuously (in real-time!) among your best performing ad sets.